Advertising on Facebook is steadily making its way as a workable PPC platform and gaining popularity as well. Also, Google is one favorite PPC platform for most business owners and internet marketers, however with AdWords, competition or fight for keywords is merciless and the budget can disappear quicker than expected, chiefly for the non-experienced. With Facebook PPC, a good amount of money can be saved if guidelines are strictly followed by marketers. Facebook has more than 600 m users of which 50% log in to the Facebook on particular days, so it gets imperative to target audience there. One can go with Facebook ads services too if not aware with all guidelines. When you decide to opt for Facebook ads services, they will segment your target audience by language, sex, keyword, location, relationship status, education, workplace and political views. All of this makes Facebook one of the powerful advertising medium.
Following are few tips that can be effective for Facebook PPC campaign and making it successful, despite not going with any Facebook ads services:
- Read the procedure of Facebook’s advertising and follow it: Facebook strictly follow their terms of advertising and advertisers that do not violate those guidelines. Facebook acts against the ones breaching it and may reject, ban or delete it. That is one of the main reasons, one should go with Facebook ads services as they would be well aware of all ToS of Facebook.
- Pick up perfect or right keywords: It is essential to do a good research on targeted keywords before writing the ad copy. Keeping a check on the words that are descriptive and Facebook users use it in their respective profiles and focus on the relevant ones. A Facebook ads services you will engage will already know all this which can help you to save valuable time and money.
- Properly using the space: The limitations of Facebook ads for the title is 25 characters and for its body is 135 characters. These are actually a lot more that is allowed by Google (Title characters are 25 but the body has 105 out of which 70 is for actual copy and display URL takes 35 characters). The extra space can be used by users to add some more relevant details to increase the number of clicks. Good Facebook ads services provider will already know all this and will help you to increase the ROI.
- Evaluation of copy in the ad: Remember that users do have an option of closing the ads that are disliked by them as some of the ads might be too pushy or annoying. Amongst all advertising platforms, this unique feature belongs to Facebook only and if there is an ad which has been turned off many times then Facebook has the complete authority to ban it and it will not appear to the users anymore.
- Add a picture that captures or covers the substance: Pick a picture that represents a general idea of the business or the product and ensure that it appeals enough to make people click to get more details about the business enterprise, product or the website. If you engage some Facebook ads services then they are going to help with all these things.
- Finding target users correctly: Facebook provides the freedom to advertisers for targeting users that can be based on – location, language, education, sex, political views, interest, relationship status etc. Picking up wrong ones can affect the advertising campaign badly. Ensure that the ad is only visible to right set of users that will help in high conversion rate. A professional Facebook ads services will help you find correct target audience which will lead to improved ROI for your campaign.
- Checking the ad properly before investing in it: PPC on Facebook can take money very quickly, even before you give a thought about it. Set a low budget and keep a check on campaign while it is on and during testing. By the time you realize your mistakes, limit is already over. So it is highly advisable to start small.
In case, you are not able to take care of all the above things, it is highly advisable to go with Facebook ads services as they know Facebook advertising platform deeply and will help you in getting best ROI from the campaign.